SOMEMORE WORKS三墨案例 - 三墨设计院

The traveler has no boundaries and the culture is unbounded. The Somemore people have been exploring the brand's in-depth planning for 13 years. They are standing in the multi-cultural period of multi-crossing. The Somemore Design Institute shoulders the responsibility of the brand ferry and keeps working hard. Customized the whole case strategy of Chinese culture and international vision for Chinese local brands. Somemore people follow this design philosophy, with keen market insight, elite design team, and tireless design spirit to work together with the brands, and go forward together to create a broad and cultural drive.

行者无疆，文化无界，三墨人历经品牌策划十三载，不断探索着品牌深度策划之路，站在多元跨界的大文化时期，三墨设计院肩负着品牌摆渡人的责任，不断努力着，为中国本土品牌定制兼具中华文化与国际视野的全案策略。三墨人遵循这样的设计理念，用敏锐的市场洞察力，精锐的设计团队，和孜孜不倦的设计精神与众品牌们同舟共济，共同前行，行出一条广阔无疆的文化驱动之路。

品牌全案深度企划，以文化驱动品牌深度设计，站在品牌的主体位置，从品牌的整体定位和特点出发，深度挖掘品牌DNA，建立品牌独有的文化背景和品牌故事，文化提炼为视觉vi语言，ip系统内容和si空间手法，以品牌内部闭环供应链结合现代多媒体，声、光、电手法帮助企业实现品牌形象的独有输出，与消费者建立完整的粘性。
品牌核心竞争力：五位一体
品牌文化与故事：从品牌的整体定位出发深度挖掘品牌的DNA，塑造文化内涵，提炼文化元素和输出语言。针对品牌的基调定位和产品特色，建立符合品牌气质与商品企划的大故事和小故事，考虑品牌生命周期特点，力求塑造具有独特性和唯一性，以及可延续性的品牌故事。

Brand culture and story: From the overall positioning of the brand, we will deeply explore the DNA of the brand, shape the cultural connotation, and refine the cultural elements and output language. Based on the brand's keynote positioning and product features, we will build big stories and small stories that match the brand's temperament and product planning, and consider the brand life cycle characteristics, and strive to create a brand story with uniqueness, uniqueness and continuity.
Vi Design: Visual identity system incorporates brand DNA, transforming non-visual content into static visual identity symbols, logos and graphics, and rich packaging in the most extensive range of applications, at the most extensive level Spread.
vi设计：视觉识别系统融入品牌DNA，将非可视内容转化为静态的视觉识别符号，标志和图形，以及丰富的包装以无比丰富的多样的应用形式，在最为广泛的层面上，进行最直接的传播。
Ip design: starting from the brand's overall positioning and DNA, mining the brand's IP, expanding the ip connotation with culture, art and interactive experience, based on the characteristics of the brand vip group, ip transforming the interactive experience and lifestyle carrier, and generating emotional stickiness with consumers.
Si design: enterprise terminal image recognition system, for the store image design and management system implemented by the enterprise, introduce brand culture genes, extract brand story elements for brand commercial space design, chain commercial space design. It also includes office space design and private custom space design.
ip设计：从品牌的整体定位和DNA出发，挖掘品牌的IP，以文化、艺术和互动体验拓展ip内涵，立足品牌vip群体特征，ip转化互动体验与生活方式载体，与消费者产生情感粘性。
si设计：企业终端形象识别系统，针对企业实施的店铺形象设计与管理系统，导入品牌文化基因，提取品牌故事元素应用于品牌商业空间设计，连锁商业空间设计。同时也包括写字楼办公空间设计和私人定制空间设计。

Multimedia: Combine with contemporary technology and multimedia means, introduce self-media and sound, light and electricity to achieve a comprehensive all-in-one deep planning strategy to help enterprises achieve unique output of brand image. Multi-disciplinary communication has allowed cultural and technological integration to become an accelerator for brand building.

多媒体：结合当代科技与多媒体手段，导入自媒体和声、光、电实现全方位的全案深度企划策略，帮助企业实现品牌形象的独有输出。多手法传播让文化科技融合成为品牌建设的加速器。